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Rebirth in Venice

An extraordinary city can open a new chapter of its history

From the reflections developed in the document Venice: A European Laboratory comes a proposal to open a new phase in the city’s history.

A concrete proposal for the future of the city

Rebirth in Venice is a civic initiative proposing the Social Free Port as a concrete tool to open a new phase in the life of the city.

The Social Free Port introduces new conditions that can encourage the return of permanent residents, support creative and cultural activities, and attract economic initiatives capable of revitalising Venice’s urban fabric.

The Manifesto outlines the principles and objectives of this proposal.

Those who share this vision can support it by signing the public petition on Change.org.

Public support can help bring this proposal to the attention of institutions.

The initiative was conceived and promoted by Giancarlo Leporatti, a Venetian professional with over forty years of experience in the international events market and in destination marketing, with a focus on sustainable development models.

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The Social Free Port

Key points

Residential life

Policies and incentives aimed at bringing stable residents back to Venice’s historic centre.

New economies

Support and favourable conditions for cultural, creative, technological and artisanal activities.

Qualified work

Professional opportunities linked to innovation, research, culture and knowledge-based activities.

 

Community protection

Services for residents and sustainable management of tourist flows.

Local decision-making

Governance tools allowing the city to shape its own future.

THE MANIFESTO

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An urban model to bring life, residents and work back to the historic city

Rebirth in Venice

A Social Free Port

1. The Challenge of Venice
For years, Venice has been undergoing a dramatic process of residential emptying, bringing with it the progressive disappearance of essential local services, the flight of artisanal businesses, and the flattening of the economic fabric into a monoculture of predominantly “hit-and-run” tourism.

This drift is eroding the very factors of authenticity, uniqueness, and quality that for centuries defined Venetian excellence – from industry to craftsmanship, to gastronomy – and which today risk being irretrievably lost. The curve has now reached a critical point, dangerously close to no return.

Excellence initiatives such as the Biennale, the internationally renowned cultural centers still active, as well as the resilience of artisans rooted in the city and of restaurants that preserve traditions and local products, remain precious outposts of quality. Yet, on their own, they are not enough to reverse the trend.

To revive Venice, what is needed is a strong, structured, and shared project capable of restoring a vital socio-economic and cultural fabric, attracting new residents and new economies, and giving the urban community back its true purpose.

2. A New Paradigm: The Social Free Port – The Proposal
 The proposal is to extend the status of Free Port to the historic center of Venice, creating an Urban and Social Special Economic Zone.
 
Unlike the Free Port of Marghera — dedicated to goods and port logistics — this model places at its center people, families, cultural and creative enterprises, craftsmanship, and community services.
 
The goal is to restore Venice as a living community by adopting policies that encourage:

  • the return and stable presence of young people, families, artisans and professionals, contributing to the life of the city;

  • the creation of productive and cultural activities not tied to mass tourism;

  • the rebirth of daily life in the historic city.

 
The Social Free Port is therefore conceived as a Special Economic Zone applied to the historic city, with tax benefits, bureaucratic simplifications, and incentives dedicated exclusively to those who choose to live and work permanently in Venice.
 
 
3. Areas of Intervention
 
The Social Free Port is not an abstract idea: it translates into five concrete and measurable areas of intervention, capable of restoring Venice’s dimension as a living city.

🔹 Living Residency
Objective: bring residents back to Venice.
Instruments: tax incentives, targeted housing policies, recovery of abandoned housing stock.
Actions: accessible housing solutions for permanent residents, enhancement of currently unused properties, and the development of co-housing projects and university residences.
 
🔹 New Economies
Objective: overcome the monoculture of tourism.
Instruments: tax breaks and simplifications for innovative enterprises.
Actions: support for cultural and technological start-ups, creation of research and international training hubs, revival of lagoon craftsmanship and local supply chains.
 
🔹 Qualified Work
Objective: create stable opportunities for those who live in the city.
Instruments: incentives for businesses that hire residents, linking new economies and quality tourism to local employment.
Actions: training programs in green, digital, and cultural sectors, promotion of Venice as a capital of congresses, research, and innovation.
 
🔹 Community and Environmental Protection
Objective: defend the community and the lagoon.
Instruments: efficient local services and regulation of tourist flows.
Actions: strengthening of schools, healthcare, and transport for residents, environmental protection plans for the lagoon, sustainable management of tourist access.
 
🔹 Decision-Making Autonomy
Objective: give Venice the power to decide its own future.
Instruments: transparent and participatory governance.
Actions: creation of a permanent institutional table (Government–Region–Municipality–EU), participatory democracy tools for citizens, binding rules on the use of resources generated by the Social Free Port.
 
 
4. Conditions for Success
The Social Free Port can only work under precise conditions, ensuring that its benefits serve the city and not speculation.

  • Stable and documented residency as an essential requirement for access to incentives.

  • End to real estate speculation, with clear rules and strict limits on purely financial investments.

  • Incentives reserved for those who generate social value, i.e. enterprises, activities, and services useful to the resident community.

  • An integrated urban plan that balances housing, productive spaces, and public services, ensuring a livable and sustainable city.

 
 
5. Conclusion – A Venice to Live, Not Just to Visit
The Social Free Port is neither a utopia nor a temporary remedy: it is the only concrete project capable of giving back to Venice what it has lost — its residents, its jobs, its everyday life.
This vision looks not to the past but to the future: Venice can become a European model of intelligent urban regeneration, where history and innovation meet to shape a living, sustainable community, proud to inhabit its own city.
 
 
6. What we ask to be done
 The Manifesto is not a theoretical exercise: it is an appeal for the competent institutions to translate this vision into concrete actions.

  • Public Appeal - through the Petition we ask that the urgency of addressing the future of Venice be officially recognized

  • Institutional table – we call on the Government, the Region, the Municipality, and the European Union to open a permanent forum dedicated to the Social Free Port.

  • Feasibility Study  – we ask that the institutions prepare a technical and economic analysis demonstrating, with data and scenarios, the sustainability of the project.

  • Community Involvement – we ask that residents, associations, universities, and local businesses be actively included in the decision-making process.

  • International recognition – we ask that Venice be acknowledged as a European model of urban regeneration, capable of attracting attention, resources, and expertise from around the world.

Legal framework

The Social Free Port is not an abstract idea: it is grounded in existing legal instruments at both national and European level, which demonstrate its feasibility.
 European level

  • Art. 174 TFUE ((Treaty on the Functioning of the EU)

    EU cohesion policy aims to reduce regional disparities, with particular attention to areas with permanent natural or demographic disadvantages. Venice, with depopulation and environmental fragility, fully falls within this category

  • Special Economic Zones (SEZ) in the EUAlready recognised by the European Union, provided they comply with State aid rules. An Urban and Social SEZ would be a coherent innovation within this framework.

  • European Urban Initiative (EUI)

    EU programme funding innovative urban experiments: the Social Free Port meets the criteria of innovation and community regeneration..

 
National level (Italy)

  • SEZ and Simplified Logistic Zones (ZES/ZLS)

    Regulated by Law Decree 91/2017 and subsequent amendments. The legal framework for areas with tax and bureaucratic relief is already active in Italy.

  • Special Law for Venice (Law 171/1973 and subsequent acts)

    Recognises the uniqueness of Venice and provides specific measures for the safeguarding of the city and the lagoon.

  • Law 77/2006 – UNESCO Sites

    Allows special plans for the protection and socio-economic development of World Heritage sites. Venice, as a UNESCO site, can benefit from such measures.

 
The Social Free Port is therefore grounded in solid legal foundations:
 

  • it extends to the historic city instruments already foreseen for other areas (SEZs, special laws)

  • ​it is compatible with European law (cohesion, State aid, urban regeneration);

  • ​ it enhances the unique condition of Venice as a UNESCO World Heritage city.
     

It is an innovative project, yet legally rooted and fully achievable.

👉 For a detailed overview with legal references and official links, click here.

This project proposes Venice as a laboratory for new models of historic urban life.

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The future of Venice can begin here

How to participate

The future of Venice concerns everyone who wishes the city to once again become a place of life, work and creativity, not only a destination to visit.

The Rinascere a Venezia project is a civic initiative open to the contribution of citizens, scholars, professionals and economic actors interested in this perspective.

Those who wish may contribute in different ways.

Support the initiative

Sign the petition on Change.org to help bring the proposal of the Social Free Zone to the attention of public institutions.

Contribute with ideas and expertise

The project is open to individuals and organisations who wish to contribute ideas, insights or professional expertise to further develop different aspects of the proposal.

Some of the most frequently asked questions about the Social Free Zone are addressed in the Frequently

👉Asked Questions section.

Want to stay updated?

If you wish to receive news and updates on the progress of the project, please fill out the form.

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